Balls.ie is where the Irish sports fan calls home. Welcoming over 1,100,000 unique users per month, the Balls sales team can offer you unlimited options to get your brand's message across, delivering clear and impressive results.
Our audience is growing impressively every month, so much that we have increased from 300k to 1.1m since the turn of the year. The demographics are attractive, here you can find the modern Irish male in their droves - 67% between 18-34.
On top of our amazing sports content we also offer advertisers the quickest way to the heart of the Irish Sports Fan. Previous campaigns for EA Sports, Betfair, Carlsberg, 48 months, Boylesports, Red Bull and others have proven to be a cost effective way of reaching the key demographic of the Irish male both at home and abroad.
We deliver the best original sports content in the country, it aims to always entertain and some of the most recent results speak for themselves, including this Snapchat based video production that we put together for EA Sports - 45k views and big big plaudits
Get in touch for details on this month's deals, including our latest offerings for Twitter and Facebook integration, white-label content and special rates for sponsoring our iPhone App or a bespoke package for all of the above. If you want to target the Irish male, you've got to talk to us.
And don't take our word for it
Balls.ie was a key partner for us throughout #Thirteen. A natural springboard to drive awareness of our activity to the bulls-eye target audience, we developed a #thirteen hub on the site that collated all #thirteen stories, images and digital content.
What really stood out in this partnership was the development of content with the Balls team. From top #thirteen moments/stories (that were picked up by major online publications) to a #thirteen video series, the editorial quality of the content brought the campaign to new heights. Naturally sharable content increased views and awareness, increasing user participation and therefore the success of the campaign.
This resulted in a campaign that exceeded all expectations; The highest Twitter engagement rate on record for a sports sponsorship, 65,000 hashtag mentions and trending nationally on three different occasions. The platform and content which Balls.ie provided was a crucial component to the virility of the campaign which ultimately drove its success.
#Thirteen is currently a finalist in 3 Social Media Awards (Sockies).
Briain Curtin, Digital Marketing Manager, Telefonica O2 Ireland
Email [email protected] for our media pack, or contact us directly @ 01 5518535