NFL Teams Are Expanding Their Brands Into Ireland

NFL Teams Are Expanding Their Brands Into Ireland
By Colman Stanley Updated
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NFL teams the Jacksonville Jaguars and Pittsburgh Steelers have announced that they will be growing their brand in Ireland as part of the NFL's expansion of its Global Markets Program.

The Jaguars began expanding their brand in the UK since 2013 and have since played NFL games in London.

This lends hope to Ireland hosting NFL games in the future, with its only taste of the league being a pre season game between the Steelers and the Chicago Bears at Croke Park in 1997.

“Since we arrived in London in 2013, we have made great strides in growing the Jaguars fan community outside of the United States with a committed and loyal supporter base already established across the country," said a statement from the Jaguars.


"Our Foundation reaches tens of thousands of young people each year through the delivery of community programs like JagTag and is committed to providing sustainable solutions to tackle inequality and to support the development of young people."

NFL Could Be Coming To Ireland

27 August 2022; Nebraska Cornhuskers wide receiver Alante Brown in action against Northwestern Wildcats defensive back Jeremiah Lewis during the Aer Lingus College Football Classic 2022 match between Northwestern Wildcats and Nebraska Cornhuskers at Aviva Stadium in Dublin. Photo by Brendan Moran/Sportsfile

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“I am delighted to be able to announce that we are expanding our marketing rights into the Republic of Ireland, which not only underpins our long-term commitment to the UK but presents us with the opportunity to amplify our trajectory of growth internationally.

"The Republic is famous for its love of American Football, therefore appealing to new Jaguars fans through meaningful fan engagement and bespoke initiatives that will contribute to communities in the Republic, will truly reflect the Jaguars position as an international NFL team.”


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