A sports shop in the US that refused to stock Nike products after their Colin Kaepernick ad campaign has been forced to close due to plummeting profits.
The Guardian are reporting that Prime Time Sports in Colorado is set to go out of business after 21 years, largely thanks to their refusal to stock the products of the country's leading sportswear company. Owner Stephen Martin stopped selling Nike products after their ad campaign centred around Kaepernick was made public, as he was disgusted by the former NFL quarterback's decision to kneel during the playing of the national anthem.
The 'just do it' campaign focused on the hardships and ostracisation of Kaepernick since his political stand, who received massive backlash from some of the more conservative citizens in the America after the start of his social movement.
— Colin Kaepernick (@Kaepernick7) September 3, 2018
While the reaction to the ad was largely positive, it led to many calling out Nike for portraying Kaepernick as a martyr. Martin was amongst that bunch, going as far as to expel Nike products from his stores. Quite a bold decision, considering Nike make all official jerseys for the NFL and NBA.
Shockingly, the decision has now come back to bite him.
Martin told local news outlet KKTV:
Being a sports store and not having Nike jerseys is kind of like being a milk store without milk or a gas station without gas. They have a virtual monopoly on jerseys.
Who could have seen this coming? Oh that's right, Martin himself. At the time of making his decision public he said he 'probably won’t be able to keep the doors open', and 'I really doubt that I can survive without Nike'.
The store owner believed in something, even it meant sacrificing everything.