At first I thought this was photoshopped but it turns out that it is indeed real.
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The Command Transportation building in Chicago have made this evening's USA vs Canada Olympic ice hockey semi-final a little bit more interesting with this Loser Keeps Bieber billboard. That's quite a penalty.
The puck drops in the game at 5pm Irish time. The other, far more important semi-final between Sweden and Finland (I've got money on Finland to win the whole thing at 10/1), is at 12pm.
