As the top European clubs seek out ways to boost their already sizeable incomes, the prospect of a European super league is becoming all the more realistic.
The continent's major clubs deserting their domestic leagues to join a new competition has long been mooted as a possibility, but it is something that many people are against.
There have been various suggestions as to how such a competition would work. Real Madrid president Florentino Perez has suggested a two tier system which would see 40 of Europe's top clubs become part of a new super league.
It is unlikely to go down well amongst the traditionalists in the game. One person who is certainly against it is Alex Ferguson.
Speaking to ESPN, the former Manchester United boss said he couldn't understand why any Premier League club would leave the competition to join a continental equivalent:
Without question it is money-orientated, but surely this would not be attractive to our clubs in the Premier League, which at the moment is the best domestic league in world football and is well-supported financially by Sky, BT and now Amazon.
I struggle to see why an English team would need to leave.
Furthermore, the attraction of playing in the Champions League is huge for players, coaches and fans alike, as it remains the ultimate test in club football.
A lot of clubs with great history could be lost if their partners in Premier League upped sticks.
I strongly believe this is a realistic appraisal of the value of domestic football.
