Copenhagen's chief executive Anders Horsholt has had enough.
He's thoroughly fed up of the seeing the proud champions from smaller countries getting hockeyed by the fourth placed team in the bigger nations year after year.
He wants a second tier competition put in place open only to teams where qualification for the Champions League proper is an impossible dream (a kind of Tommy Murphy Cup at European level, if you will).
Horsholt believes that the associations of smaller countries would get behind the idea
I could imagine that we could have easily gotten 12-14 associations on board.
He is adamant that the move would make complete financial sense.
We’re talking about over 100 million people as a commercial platform, so why not? The key to success in the small countries is that we organise ourselves. Then we can forget the differences between countries and focus on a perspective that secures us a greater share of the commercial revenues. Otherwise we’ll become smaller and smaller and the road to success will become more and more difficult.