Blackpool FC's relationship with their own fans continues to warm hearts all over England and well beyond.
Following a season when chairman Karl Oyston's habit of doling out personal abuse to individual supporters (see below) was put under an FA tribunal microscope, the club's commercial twitter account appears to be keen to get in on the action.
The club has been forced to delete one of their official twitter accounts after referring to their own fans as 'arsehole wankers'.
Specifically, typical back-tracking arsehole wankers.
And of all the 'arsehole wankers' out there, typical back-tracking ones are some of the worst.
One sceptical Blackpool fan had tweeted the account, saying he'd give them £20 if the pitch was in what he would term 'good' condition for the opening game of the season.
The account tweeted back triumphantly saying that it hoped the £20 was it's way to 'the Parky fund' - a fund in aid of former Blackpool player and coach Gary Parkinson who suffered a severe stroke and is currently 'locked-in syndrome', possibly the worst consequence of a stroke.
The sceptical fan then replied in a thoroughly amiable fashion, saying he would 'send £20 anyway seen as it is for a good cause.'
This response enraged the person manning the account, who replied with the epithet referred to above.
We're weren't sure whether this is a case of a club chairman manning the club's commercial twitter account, but whoever is in charge of @Commercialbfc is clearly an admirer of his or her chairman's approach to dealing with fan feedback.
However, the club distanced themselves from the account in question in a statement last night. They say no current employees are guilty of sending the offensive tweet.
The club has been made aware of comments emanating from a Twitter account overnight that has previously advertised commercial opportunities.
This account has not been utilised for promotional purposes by the club for some time and is not accessible to any current employees.
The club does not condone the views expressed and has since had the account removed.
Oyston's own interaction with a Blackpool fan was laid bare during the year.
Oyston was narky after his mobile number was posted on social media at the end of last year. As a result of this, he was contacted by Blackpool fan, Steve Smith.
Smith was unimpressed with Oyston's stewardship of the club and was determined to tell him so. Nonetheless, their correspondence via text began in a conciliatory enough fashion.
It quickly degenerated with Mr. Smith, who later presented the contents of the exchange to the newspapers, giving as good as he got in the expletive department. The pair argued bitterly over both the state of club and the extent of Oyston's contribution to their deepening malaise.
At one stage, Oyston did express sympathy for Smith, saying 'Sorry your life is so shit. But that's your fault not mine'.
He then urged Mr. Smith to 'enjoy the rest of your special needs day out'.
After a few more texts, Oyston asserted he could hardly have failed to remember an individual such as Mr. Smith.
Are you sure we’ve met? I would have remembered such a massive retard.
This did not prove to be Oyston's final use of the word 'retard' in the conversation. He also dubbed his adversary an 'intellectual cripple'.
The exchange was shown to Blackpool Gazette (who swiftly suspended Oyston's column) late last year and now, months later, his punishment is in.
He did apologise shortly afterwards but did so without giving any ground to his critics, merely regretting that he had 'stooped to the level of those threatening and abusing my family'.
An FA Tribunal subsequently banned Oyston from attending Bloomfield Road, a ban which is set to formally end tomorrow.
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