Bohemians have developed a niche in recent years by using their away jerseys to raise awareness of social issues, and this year's change kit is no different.
The white strip is dotted with red, green, and black flecks to mimic the colour of the Palestinean flag, and the club are using sales of the jersey to fundraise for a charity helping children in refugee camps in the region.
Aside from being a stunner of a kit, Bohemians' away jersey has earned the club praise - with notice now being taken in the Middle East.
On St. Patrick's Day, Qatari TV giant Al Jazeera shared a feature on the Bohs kit, and spoke to manager Declan Devine and COO Daniel Lambert about the power of the statement made by the jersey.
Bohemians' Palestine-inspired jersey proving popular in Middle East
Bohemians have collaborated with charity Palestine Sports for Life for their away kit, with 10% of all proceeds from the kit going towards the charity, with helps to support children in the Palestinean refugee camp at Tulkarm, as well as arranging football for the children.
It has made quite the splash, with one of the world's biggest broadcasters now sharing a feature on Bohs' latest away kit.
"This jersey is not only a beautiful jersey, but it sends a fantastic message."
Ireland’s long relationship with the Palestinian people has led to the Bohemian Football Club’s new jersey ⤵️ pic.twitter.com/cLfpzkDJDz
— Al Jazeera English (@AJEnglish) March 17, 2023
The video from Al Jazeera notes that the kit is proving popular in the Middle East, with shots interwoven of children from the region wearing the jersey while playing football.
Bohemians manager Declan Devine explained to Al Jazeera the importance of using the jersey to not only financially aid those suffering in Palestine, but to send a public show of support:
The jersey is not only a beautiful jersey but it sends a fantastic message from Bohemian Football Club in Ireland that the people here are fully behind the struggle that is going on in Palestine.
If we can put money into the sport in Palestine to help young players and young people through the medium of sport - and football esepcially - then we are delighted to do that.
The ongoing conflict surrounding the region of Palestine is one that is familiar to Irish people, with Declan Devine noting the similarities from his upbringing in Derry during the troubles.
Bohemians COO Daniel Lambert went on to explain that the "shared experience" of Ireland and Palestine was a part of the reasoning behind the kit, and explained the Irish people's solidarity with those affected by the violence in the region:
In Ireland here we were victims of colonialism in the country and there's maybe some kind of shared experience there. It's something that I think people feel a solidarity with.
Sport is something that's played everywhere and football in particular is played in every country in the world. If we could assist this charity to help brighten up the days of children who are in really difficult circumstances, then it's an obvious thing for us to do.
It's fantastic to see such a great endeavour from an Irish club getting some widespread attention, and Al Jazeera's feature will no doubt bring a few more eyes to Bohemians' latest kit. The hope will be, of course, that this will lead to even more financial support for those in need in Palestine.
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