Today should have been a fantastic day for Callum Robinson.
Having not featured for West Brom over the last couple of months, the Ireland international bagged a stunning brace this afternoon as his side recorded a big win over Chelsea at Stamford Bridge.
The 26-year old was understandably on cloud nine after the final whistle, receiving plenty of congratulations from his teammates for his contribution in securing the result.
A massive result at both ends of the table as West Brom see out an emphatic win against 10-man Chelsea at Stamford Bridge!
A glimmer of hope for the Baggies. ✨ pic.twitter.com/ixDEGqtewb
— Football on BT Sport (@btsportfootball) April 3, 2021
However, he was soon face with what is becoming an increasingly worrying issue in modern football.
After taking to Instagram to share a celebratory post-match post, Robinson was soon bombarded with comments from an account that repeatedly used a monkey emoji. The player would share the comments on his own story soon after.
Unfortunately, incidents like this are becoming ever more common. It seems as though hardly a week passes by without some professional football exposing some sort of similar abuse.
While police investigations are often carried out, many have been calling for social media sites to do more to stop this sort of behaviour.
Arsenal and France legend Thierry Henry recently deleted his own social media accounts, saying he would not return to the platforms until more was done to tackle this issue.
Other Ireland players have been in similar situations in recent weeks. U21 international Jonathan Afolabi was subjected to vile abuse after a Dundee match in January, while Shane Duffy has also been on the end of some shocking messages.
It's clear something needs to be done to curb this ever worsening problem.