Louis Copeland should be marching to the Aviva right about now..
— Chess London (@chesslondon) February 28, 2012
is a men's fashion label launching spring 2012, dedicated to creating classically British clothing. Chess London designs men’s fashion which embodies the best of the ideal modern gentleman. Tailored for a discerning eye, combining signature classic design, heritage references and a range of subtle, modern details, you’ll know a Chess London garment when you see it. Chess London products are constructed from high quality materials sourced globally and finished by British tailors using traditional methods. The Chess London collection is characterised by its excellent quality, durability and wearability.
The 2012 launch collection - Remaining dedicated to the quintessential style of the modern man, the Chess London launch collection is laced with references to the rich, British tradition of tailoring. Chess London creates men’s fashion that speaks for itself, with distinct touches of individuality highlighted through subtle design details.
Brand ambassadors - Chess London has attracted a number of talented and dedicated men act as Ambassadors for Chess London. These include Luol Deng, Basketball player for the NBA’s Chicago Bulls and Great Britain, Phil Jones, footballer for Manchester United and England, Rob Ackroyd, Guitarist for multi-award winning band Florence and the Machine, Mark Hunter MBE, international professional rower and Olympic Gold Medalist.
Here is Simon Cox getting suited up... will he even need one?