The PR drive behind this Dare to Zlatan campaign has really been stepped up a notch today as the Swedish striker's Twitter account has turned into a barrel of madness.
It started off with a few funny tweets.
Then it spilled over into odd videos.
https://www.youtube.com/watch?feature=player_embedded&v=29Po75THraU
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Things really went to hell when the graphics started.
I'm afraid we may be reaching peak Zlatan but then Zlatan went and explained the definition of fear.
And then there's this.
