An English company is appealing to people to buy one of its 18,000 t-shirts that sport the message: “England World Cup winners 2022. It's finally home."
It comes despite the fact that Gareth Southgate's side were dumped out of the World Cup by France at the quarter-final stage on Saturday night.
Karl Baxter, who is managing director of Poole-based Wholesale Clearance UK, had intended to sell the shirts for £29.99 each.
Baxter now finds himself in a similar situation to the creators of a number of Kerry 'five in a row' t-shirts that were printed back in 1982 before Offaly beat Mick O'Dwyer's men in Croke Park.
Englishman selling 'England World Cup winners' shirts
The Englishman has now been forced to sell them at a reduced price.
“I’m absolutely gutted that England has been knocked out of the World Cup," he said.
"I have been really impressed with England's performance in Qatar and was sure they would win this year’s tournament.
"When approached by a supplier to sell the shirts, I simply couldn't say no."
“I’d like to appeal to England fans to purchase one of the shirts, to keep it as a piece of history and a reminder of how well our team played throughout the tournament.
"While they haven’t won, they are still winners in my eyes.”
England were knocked out in the last eight and manager Gareth Southgate is now said to be considering his future.
Fans were extremely critical of referee Wilton Sampaoi after the game despite England being awarded two penalties.
Harry Kane missed his second of the night after Olivier Giroud had put Les Bleus back in front.
The World Cup final takes place on Sunday afternoon with Argentina, Croatia, France and Morocco all still in with a chance of lifting the trophy.
Argentina meet Croatia in the semi-final on Tuesday night, before France take on Morocco on Wednesday.