Football

Gary Neville Slams Fernandes Penalty Apology & Football's PR Problem

Gary Neville Slams Fernandes Penalty Apology & Football's PR Problem

Footballers miss penalties. It's an unfortunate part of the job when you are stepping up to take spot kicks for your team. In general, the vast majority of football fans understand that.

Despite this, we have seen an increasingly common trend of players coming out to apologise for missing a penalty. Bruno Fernandes was the latest example, sharing a lengthy apology on social media after he failed to convert a stoppage time penalty for Manchester United against Aston Villa over the weekend.

It's a move that makes little sense. As mentioned above, it is an unavoidable part of the sport. No player should be forced to apologise for it.

The whole thing is a bit strange, but there is a sense that this is all part of the increasingly out of touch public persona being crafted for these players. Do you think Bruno Fernandes really wanted to pen a near 300 word apology for kicking the ball over the bar?

Gary Neville is certainly not enthused by this trend in the game.

Advertisement

During a Twitter Q&A earlier this afternoon, the Sky Sports pundit say that Fernandes' apology was just the latest example of public relations people crafting an image for the player they represent.

Advertisement

It’s embarrassing!

They need to sack their PR people, speak with some authenticity and get on with it. I’m going to go big on this in the next few weeks.

They’ve all got these comms managers, that are creating personalities that don’t exist...

The apology culture that’s engulfing football would be ok if it came from a genuine place.

However more often than not it’s a smokescreen and diversion tactic designed to mask a crap performance by experts! Lose a game = crisis comms meet!

How do we spin this one our way...

Final message of the day on the apology stuff and strong advice to players. If you’re going to say something after a game, either go on tv ( I accept players don’t always want to ) or post a video on social media where everyone can see it’s you .

Neville should probably have a word with his former club, who praised the message on their own social media accounts earlier today.

It is difficult to disagree with Neville on this one, with this type of simply performance theatre on the part of the player and his representatives.

SEE ALSO: Billy Sharp Slating Opposition Fans Is The Type Of Thing We Want To See More Of

Gary Connaughton

You may also like