A back page story on The Herald went viral on Monday afternoon after a splash centred on imminent Manchester United signing Romelu Lukaku instead featured a picture of UK rapper Stormzy.
It was an unfortunate mistake that was widely mocked on social media, as it seemed difficult to fathom that nobody would have copped the error before it went to print.
But that's what happened, and The Herald have since held their hand up and apologised for the mistake.
Hands up, we got it badly wrong.
Earlier, we made an error with a picture of Romelu Lukaku that wasn't him. It was Stormzy.
To be honest, we are totally embarrassed and want to say sorry to all involved and our readers for the error. We will keep our eye on the ball in future.
Alan Steenson, Herald Editor.
Stormzy will be in Ireland this week as he is headlining the Longitude Festival on Friday, something he is no doubt looking forward to as the last time he played in Dublin he saw a big mural of him painted in Smithfield.
That mural has been used as ammunition to mock The Herald for their blunder.
A new Romelu Lukaku mural has appeared in Dublin City. pic.twitter.com/RNfsJbKhrZ
— District Magazine (@DistrictMagazin) July 10, 2017
One man who is not impressed with the situation is Stormzy himself, and he took to Twitter to share his feelings after the images went viral.
I don't find none of this funny btw ??♂️don't wanna sound like the party pooper who missed the joke...
— #GSAP (@Stormzy1) July 10, 2017
A very regrettable incident for The Herald.