If you're in any way familiar with the world of football Twitter, you are now likely to be very familiar with Newcastle United's assistant manager Jason Tindall.
Until early this week, plenty of fans had not thought of Tindall much, even with Newcastle's success pushing them further into the psyche of football fans around the world.
That was until an explosion in popularity for a Twitter account titled "Jason Tindall desperate to be centre of attention" - and, we have to say, the Tindall content that has flooded our feeds has been a wonderful source of entertainment.
Jason Tindall: Newcastle assistant takes over football Twitter
Jason Tindall has been Eddie Howe's right-hand man going all the way back to Howe's time in charge of Bournemouth, with Tindall serving as assistant to Howe at the Cherries, Burnley, and now Newcastle over the past decade and more.
However, plenty of fans are starting to realise that Tindall appears to like the spotlight quite a lot. Numerous instances have been highlighted of Tindall putting himself front and centre, appearing to the untrained eye to be serving as the Newcastle manager rather than as an assistant.
Throwback Thursday pic.twitter.com/tQShETrr1h
— Jason Tindall desperate to be centre of attention (@jasontindall_) May 11, 2023
Once you see it you cannot unsee it https://t.co/LQsrDoNpsP
— Jason Tindall desperate to be centre of attention (@jasontindall_) May 9, 2023
Lost for words. Shocking. pic.twitter.com/H94kewciOk
— Jason Tindall desperate to be centre of attention (@jasontindall_) May 7, 2023
It's one of our favourite trends on football Twitter, and has now spread even further than the initial parody account.
Our personal favourite is this clip shared on Thursday, where Bournemouth manager Gary O'Neil completely blanks Tindall in order to shake hands with manager Eddie Howe first instead.
— Hysaj hate Account (@D20048) May 11, 2023
Former Kerry Gaelic footballer Paul Galvin shared the above clip to his Twitter account on Thursday saying, "Gary O Neill. Take a bow son, take a bow."
In fact, Galvin went on to find a tweet of his own from 2017 (when Howe and Tindall were still on the managerial ticket at Bournemouth), in which he said Tindall "loves to take centre stage" and telling him to "take a seat".
According to my notes I diagnosed Tindall in 2017. Thank you @whu_stu . https://t.co/tPr7cyoRK9
— paul galvin (@pgal10) May 11, 2023
Galvin is not the only one who as a long-held grudge against Tindall - the account following his attempts to fill centre stage has been in operation since November 2016.
Of course, it's all in good spirits.
Newcastle themselves posted a tongue-in-cheek response to the sudden trend, while other clubs have also joined in on the fun.
— Newcastle United FC (@NUFC) May 11, 2023
Best of luck tomorrow morning, Magpies! 🖤🤍#AthleticClub 🦁 pic.twitter.com/ctrqac9AF9
— Athletic Club (@Athletic_en) May 12, 2023
Eddie Howe was able to have a laugh about it while fulfilling his press duties this week ahead of Newcastle's Premier League clash with Leeds United.
Speaking to Sky Sports, Howe laughed off the memes, saying:
He's a good looking guy - when people take pictures of him, I think he gives off a good smile. He is an energetic personality, he is definitely more extroverted than I am. But that's why we work!
We imagine there will be more than a few cameras trained on Jason Tindall ahead of kick-off at Elland Road tomorrow afternoon.