Sky Sports News is increasingly feeling like an elaborate joke designed by George Orwell, with English football fans found outside the ground of their favourite club on a Tuesday afternoon its lonely punch line.
Sky have turned afternoon television into a kind of arms race between supporters as to who can plumb the most hollow depths of cringe, notwithstanding the considerable challenge from Arsenal Fan TV.
The winner, however, may just be Chelsea fans.
You may remember this musical tribute to Jose Mourinho by Paul Baker, with the backing singers seemingly coerced into standing in the picture, squirming with shame.
Somebody please help these women. https://t.co/DzWjWr0JEN
— Daniel Storey (@danielstorey85) October 23, 2016
Well, Sky have only gone back to him to write a song ahead of Mourinho's return to Stamford Bridge. It's written by Baker, and while the lyrics aren't great, Sky's decision to ask Chelsea fans on the street to sing the song acapella is excruciating.
Watch through your fingers: