La Liga will be broadcast live on ITV for the upcoming season, after the British broadcaster secured the television rights in a last minute deal.
There had been a real possibility that the Spanish top flight would not be broadcast live in Britain or Ireland for the 19/20 campaign, as a number of broadcasters failed to agree a deal with La Liga decision makers.
Eleven Sport had been the sole right holders, but the online subscription service backed out of the deal due to a lack of subscribers. Sky Sports had shown Spanish football for a number of seasons before that.
The games will be shown live on ITV 4, which is available on free-to-air. They will show the first game of the season between Barcelona and Athletic Bilbao, which kicks off at 8pm tomorrow night.
— ITV Football (@itvfootball) August 15, 2019
One match from each round of games will be shown, equalling 38 in total. ITV have also announced that they will broadcast a highlight show of the weekend's best action, which will air after each round of games.
Here's the games that have been confirmed thus far, with plenty more to come.
Matchday 1 Friday 16th August -Athletic Club vs. FC Barcelona – 8pm BST
Matchday 2 Sunday 25th August - FC Barcelona vs. Real Betis – 8pm BST
Matchday 3 Sunday 1st September - Villarreal CF vs. Real Madrid – 8pm BST
As if we didn't get enough football on our screens, this will be a big boost.
La Liga extends free-to-air ITV deal.
So smart in an era when country's main events pay-per-view. Guerilla-like making your event more mainstream. See also: Serie A in 90s.
— Miguel Delaney (@MiguelDelaney) August 15, 2019