It's all go with football in China these days. The Super League is starting it's world take-over, and ludicrous sums of money are being thrown at European clubs.
It now seems that Liverpool are the next European club about to be boosted with an influx of Chinese money.
It's the new thing in the world of sport to sell the naming rights to one's stadium - think of the JJB Stadium, Aviva Stadium, the Kingspan Ravenhill stadium, and the Emirates as examples. It's becoming a trend, and teams with historic venues like Anfield have so far resisted - until now.
Fear not Liverpool fans, your chief executive Ian Ayre confirmed they have no intention to sell the naming rights to Anfield - but they are in advanced negotiations about the name of the new Main Stand. The Daily Mail are reporting that three Chinese companies have met with Ayre about the name to the stand - due to open in the summer.
That isn't the only great news for Liverpool coming out of China. The Mail are also suggesting that the Reds are close to offloading one of their flop signings at potential profit. Liverpool spent what seemed like a bargain £16 million on Mario Balotelli, but the controversial Italian never settled and has been shipped off to AC Milan on loan. With the sums of money being spent by Chinese clubs who are rumoured to be interested in taking Balotelli off Liverpool's hands - the Reds could miracously get a lot more than they would have expected to offload the striker.
Whether Balotelli agrees to the move or not is another thing entirely, but you'd have to assume that there aren't too many teams left in Europe willing to meet his wage demands.