Mary Earps has taken aim at Nike over their decision not to sell replica England goalkeeper shirts during the Women's World Cup.
The Lionesses stopper had approached the corporation over their decision prior to the tournament, and the dissenting voices grew as England made their way through the competition.
This led to Nike issuing a statement ahead of Sunday's final against Spain, a game in which Earps saved a Jenni Hermoso penalty.
"Nike is committed to women’s football and we’re excited by the passion around this year’s tournament and the incredible win by the Lionesses to make it into the final," the statement said.
"We are proudly offering the best of Nike innovation and services to our federation partners and hundreds of athletes.
"We hear and understand the desire for a retail version of a goalkeeper jersey and we are working towards solutions for future tournaments, in partnership with Fifa and the federations.
"The fact that there’s a conversation on this topic is testament to the continued passion and energy around the women’s game and we believe that’s encouraging."
Mary Earps hits back at Nike statement
The words chosen by Nike led to many people feeling that they hadn't acknowledged their mistake, and Earps shared her feelings on Tuesday evening.
"Nike, is this your version of an apology/taking accountability/a powerful statement of intent?" she posted on her Instagram Stories, along with a screenshot of the company's statement.
Now that the dust has settled on a successful World Cup campaign, for which Earps won the Golden Glove, it seems she is not willing to let Nike get away with this one.
Due to her performances on the pitch, the 30-year-old has become a household name in England and beyond, and she now seems determined to ensure that all the youngsters who look up to her will be able to don her name with pride.
Spain 🇪🇸 1-0 🏴 England
Mary Earps guesses right and gets down low to keep Hermoso's shot out, and England in this final #FIFAWWC
💻Updates: https://t.co/QV0zdyqqPp #RTESoccer pic.twitter.com/Z1XhNzqfDV
— RTÉ Soccer (@RTEsoccer) August 20, 2023