It’s nothing new for random items unrelated to sport to be branded with football club logos, whether it’s mugs, chess sets, lighters etc. A club in Norway has now taken this a step further hoewever, and have rolled out a product you probably won’t find it in your pile of Christmas present along with your team’s branded slippers and pyjamas.
It's not unusual for men to think of football while trying to avoid intruding sexual thoughts, but Sogndal FC are taking the opposite approach and seemingly want to be the fore of their fans' minds when they are embarking upon a coital experience.
Sogndal have been struggling for clean sheets of late and after 9 games in the Eliteserian they have conceded 13 goals sitting in an underwhelming 11th place.
The club has also been struggling with attendances and decided to try and win over students in the city with a product that could sink or swim depending on their on-field performances.
They've launched their own brand of condoms, presumably hoping that if students are keeping clean sheets, then they might too?
The club’s Head of Communications Hilde Ostbo said that the idea came about after the club felt they weren’t doing enough to engage with the local community.
Students are a group we want to reach. Until now they have not been so active, so we want to create a buzz and get them to widen their eyes for Sogndal and club. So then we thought, why not do it with condoms
They have also cheekily branded their product the “first defender” and now all we are waiting for is a promotional photo shoot of footballers awkwardly posing with the packs, or fans throwing the new merch onto the pitch during their next game.
Of course, this is not the first football-condom association. Ronaldinho once had condoms branded with his picture and signature whilst playing for Atletico Mineiro.
— #beautifulgame (@beautifulgame0) July 2, 2013
To be fair they are probably the most trust worthy condoms you could buy, if they’re good enough for a man who can lob Seaman from 40 yards then you can be sure they’ll be good enough for everyone else.