Oh no, no, no, no. Norwich - what have you done?
The Canaries today unveiled their third kit for the upcoming Championship season, and our thoughts go out to Wes Hoolahan and co. for the unadulterated horror that faces them should Norwich require it.
In a throwback to the iconic 1992-1994 home jersey from the featured image above which was championed by the likes of Chris Sutton and Tim Sherwood, but it somehow manages to upstage it through sheer repulsion alone - largely due to the fact that it's white and, you know, the sponsor's logo looking like a DIY job from Pro Evolution Soccer 2.
Inspired by history. The 2016-17 @ErreaOfficial Third Kit.
Available now: https://t.co/Iuh5VEVPFV pic.twitter.com/pu05CIFpbA
— Norwich City FC (@NorwichCityFC) July 22, 2016
Let's absolutely not be having you, Norwich. Get out while you can, Robbie Brady.
In fairness, it's a bold move by the recently relegated club, and they can probably rest safe in the knowledge that their third strip likely won't be called into action this season barring, I don't know, a freak fixture against Newton Heath or Ado Den Haag.
The club's East Anglian rivals, however, were quick to rip the piss. Although they didn't seem to have much issue with the jersey, more so the caption that accompanied it.
.@NorwichCityFC @ErreaOfficial What fucking history? 😂😂😂 #ITFC
— IPSWICH TOWN FANS (@IpswichTownFans) July 22, 2016