The past twelve months have, admittedly, not been a great time for the reputation of pollsters. They got Brexit spectacularly wrong, and they also got the whole Trump thing arseways as well. It's a rude awakening for the pollsters, whose previous data assuring them they were doing a good job was presumably wrong, too.
But the pollsters are making a triumphant comeback, as YouGov have polled the negative characteristics associated with fans of each Premier League club.
You may agree with some of the results, but most of them are utterly mental.
Man United fans are found to be "fussy, cold and arrogant", while Arsenal fans are deemed to be "difficult, uninteresting and insecure", which is a reasonable sociological interpretation of Arsenal Fan TV.
Liverpool fans are deemed to be "boring, grouchy and critical", and Chelsea fans are described as "bad listeners, difficult and miserable" - none of which apply to Blues fans this season.
Things become even more mental from there: City fans are called "bossy, accident-prone and unmotivated", Spurs supporters "withdrawn, hesitant, and intolerant" and Everton fans, madly, "Over-sensitive, wallflower and depressed".
The further down the league you drop, the madder the opinions are. Bournemouth fans are called, among other things, "nerdy and misanthropic", Swansea fans "diffident", Palace fans "uncommunicative, dizzy and cruel", while Stoke fans somehow manage to be both "proud" and "miserable" at the same time.