Rangers sold the naming rights to the Ibrox Stadium to controversial Newcastle owner Mike Ashley in 2011. The privilege only set the Sports Direct tycoon back a measly £1.
The deal was struck with former Rangers chief executive Charles Green that also left Ashley in control of the Scottish side's retail department.
Despite having the power to rename the stadium, Ashley is unlikely to change its name in the near future.
Ashley was castigated by the Toon when he changed the name of St James' Park to the painfully commercial sounding Sports Direct Arena in 2011. He was forced to switch it back to its original name after receiving massive backlash from the Newcastle faithful. Rangers fans can breathe easy, for the moment.