Callum Robinson hasn't had it all his own way at Sheffield United. While John Egan, Enda Stevens, and David McGoldrick have all been at the forefront of their successes this season, the former Preston striker has been more of a bit part player.
That's not to say he hasn't contributed. He has played 16 times in the Premier League this season, scoring a vital goal in the 2-2 draw at Stamford Bridge earlier in the year. He also has a pair of assists to his name, as well as a goal in the FA Cup.
However, his role has diminished as the season has progressed. After starting eight of Sheffield United's first nine games in the Premier League, Robinson has only been in the team on one occasion since October 5th.
The 24-year old has dropped behind David McGoldrick, Oli McBurnie and Lys Mousset in the pecking order. Considering this, it is not surprising that teams may be eyeing a move to prise him away from Bramall Lane.
The Express & Star are reporting that West Brom are considering a move to sign Callum Robinson this month, with a potential loan switch mooted. Slavan Bilic's side were interested in signing the Ireland international from Preston last summer, only for the player to instead opt for a move to Sheffield United.
West Brom currently sit top of the Championship, but are in the midst of a poor run of form. They are looking to strengthen their squad this month in order to maintain their automatic promotion push.
It is unclear how receptive his current club would be to any such advances. Chris Wilder has stated that he would like to bolster his squad in this window, which would suggest not many players would be likely to leave.
That includes Robinson, who is still an often used option off the bench despite not being first choice. It could come down to the wishes of the player himself, and it will certainly be one to keep an eye on in the coming days.