Tinder, Tractor, Boiler: Seven Of The Weirdest Football Sponsorship Deals

Tinder, Tractor, Boiler: Seven Of The Weirdest Football Sponsorship Deals

The world of football has become more and more commercialised, and clubs are now starting to amass a ridiculous amount of official sponsors and partners.

It is now common for teams to have official tyre partners, medical supply partners, and so on. With such a long list of associated brands, it is not surprising that some of them are just downright odd.

Here are some of the best.

Liverpool - Chaokoh

Chaokoh is a Thai brand, acting as the official coconut water of Liverpool FC.

Having an official coconut water is a strange move in itself, but this series of hilarious cooking tutorials starring Simon Mignolet really tip it over the edge.

'Delicious and guilt-free.'


Manchester City - Tinder

Manchester City entered a multi-year partnership with the dating app in April of this year, announcing the deal with an absolutely horrific blimp.


Looking unbeatable at the time of unveiling the deal, City would lose three times in the space of a week. They were dumped out of the Champions League by Liverpool and surrendered a 2-0 lead to lose at home to Manchester United in the league.

Everton - Angry Birds

The popular app has been the sleeve sponsor of Everton since last season, but they have taken their partnership to new levels recently.

It was last week announced that new in-game characters based on Everton players Theo Walcott, Cenk Tosun and Gylfi Sigurðsson would be made available.


Absolutely baffling.

Getafe - Burger King

The Spanish side having the fast food giant as a jersey sponsor is not a strange move in itself, but the kit which featured their name in the 2009/10 season was downright bizarre.

Featuring the company's logo on the front of the shirt as one would expect, the inside of the jersey featured the face of the Burger King himself, which could be exposed when players lifted their shirt to celebrate a goal.


A real whopper of a kit.

West Brom - Boiler Man

Relegated from the Premier League last season, West Brom have fielded a new mascot for their first season back in English football's second tier.

'Boiler Man' was introduced before their opening game of the season, with some already proclaiming him to be the best mascot of all time.


Boiler Man's arrival at the club coincides with a recent partnership deal with 'Ideal Boiler', who are also the shirt sponsors for this season. Things are sure to get heated at the Hawthorns in the coming months.

Arsenal - Visit Rwanda

With sleeve sponsors being allowed in the Premier League for the first time last season, Arsenal announced that the Rwandan tourism board would take up spot on their shirt for the next three seasons.

The decision for the poverty-stricken African country to shell out £30 million on the deal has been widely panned, with Rwandan president Paul Kagame known to be a big supporter of the North London club.


However many in the country believe that this investment could result in huge revenue coming into the country, some speculating as much as £300 million.

Either way, it looks peculiar on the Arsenal kit.

Manchester United - Various

For all that can be said about Ed Woodward's ineptitude on the transfer market, the man certainly knows how to strike a deal with a sponsor.


Manchester United amazingly have around 60 official sponsors and partners, some of which are just plain weird.

For example, Gulf Oil International are the club's official lubricant partner.

Chinese company Mlily is the club's official mattress and pillow partner, while they also have an official tractor.

Keep on doing what you're doing Ed.


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Gary Connaughton

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