• Home
  • /
  • Football
  • /
  • Outrage At Sexist German TV Ad For Women's Euro 2013

Outrage At Sexist German TV Ad For Women's Euro 2013

Outrage At Sexist German TV Ad For Women's Euro 2013
By Mark Farrelly

A sexist German TV ad for the upcoming women's European Championships in Sweden has gotten a unsurprisingly fumed response. The Telegraph reported today about the ZDF ad which features a woman kicking a ball into a washing machine, before turning the settings to leather and then waiting on the cycle to finish.

https://www.youtube.com/watch?v=watch

The German players themselves – who've won the last five Euros in a row – were far from happy at the ad and world player of the year Fatmire Bajramaj said:

'The advert was not a good idea...

'You'd like the advert to have something to do with women's football, not with a washing machine.'

 

ZDF's response? 'Advertising is made to be noticed and to generate interest, so this advert was successful,' says their editor Peter Frey.

Hat-Tip: Dirty Tackle

Advertisement
Join The Monday Club Have a tip or something brilliant you wanted to share on? We're looking for loyal Balls readers free-to-join members club where top tipsters can win prizes and Balls merchandise

Processing your request...

You are subscribed now!

Copyright © 2022. All rights reserved. Developed by Square1 and powered by PublisherPlus.com

Advertisement