A sexist German TV ad for the upcoming women's European Championships in Sweden has gotten a unsurprisingly fumed response. The Telegraph reported today about the ZDF ad which features a woman kicking a ball into a washing machine, before turning the settings to leather and then waiting on the cycle to finish.[Watch Video]
The German players themselves – who've won the last five Euros in a row – were far from happy at the ad and world player of the year Fatmire Bajramaj said:
'The advert was not a good idea...
'You'd like the advert to have something to do with women's football, not with a washing machine.'
ZDF's response? 'Advertising is made to be noticed and to generate interest, so this advert was successful,' says their editor Peter Frey.
Hat-Tip: Dirty Tackle