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Outrage At Sexist German TV Ad For Women's Euro 2013

By Mark Farrelly
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A sexist German TV ad for the upcoming women's European Championships in Sweden has gotten a unsurprisingly fumed response. The Telegraph reported today about the ZDF ad which features a woman kicking a ball into a washing machine, before turning the settings to leather and then waiting on the cycle to finish.

[Watch Video]

The German players themselves – who've won the last five Euros in a row – were far from happy at the ad and world player of the year Fatmire Bajramaj said:

'The advert was not a good idea...

'You'd like the advert to have something to do with women's football, not with a washing machine.'


ZDF's response? 'Advertising is made to be noticed and to generate interest, so this advert was successful,' says their editor Peter Frey.

Hat-Tip: Dirty Tackle


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