The FA still has not decided what to do about Nicolas Anelka's controversial 'quenelle' celebration against West Ham three weeks ago but West Brom's sponsor, Zoopla, has.
The property company released a statement saying that they would not be renewing their sponsorship of the club because of the celebration.
Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period.
It has decided to focus its attention on other marketing activities after this season.
The gesture is seen as being anti-semitic in France.
Anelka said on Twitter after the game that he made it in support of a French comedian named, Dieudonne M'Bala M'Bala.
This gesture was just a special dedication to my comedian friend Dieudonné
— nicolas anelka (@anelkaofficiel) December 28, 2013