Philly McMahon isn't your average GAA player with an average GAA player job. That is, primary school teacher, guard, bank employee or sales rep.
McMahon owns three gyms along with 'Fitfood', a meal delivery service for people who desire a healthy diet.
Speaking on The Last Word with Matt Cooper on Today FM, McMahon spoke about the origin of his entrepreneurial drive.
It stems from a time in his late teens. Burdened with a car loan and repeating his leaving cert, the Dublin corner back had just €2 a day to live on.
I suppose it came from an opportunity. I went back to repeat my Leaving Cert and I was living on €2 a day. I was working and I bought a fancy car and then I decided to repeat the Leaving and I had the loan for the car.
I was 18 or 19, working in the gym in DCU, surrounded by people who were in college and I had to repeat my Leaving Cert. So I had the big fancy car living on €2 a day with the parents supporting me, they fed me.
I had an opportunity with Ballymun Kickhams. They had a space in the clubhouse and I started training for women. At that stage the obesity levels in Ireland were massive.
What I was doing - boot camp-style training - very few other people were doing. In my area it just caught fire and blew up from there.
Listen to the full interview with McMahon below from around the 38 minute mark.
Picture credit: Piaras Ó Mídheach / SPORTSFILE