Countdown, the mid-afternoon Channel 4 staple of night workers, lecture-dodging students, the retired and the unemployed piqued the interest of GAA fans last week.
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Dictionary Corner's Susie Dent unscrambled 'camogie' from the nine letters presented. It was just added to the Oxford English Dictionary last year.
The sport was described as:
A ball and stick game played by women and girls, primarily.
Forget about those possibly exaggerated Sky Sports numbers for their GAA coverage, this is evidence that the deal is working.
