If you didn't know where Ballyragget was located on Wednesday morning, you certainly did by later in the day.
The local GAA club, St. Pat's, won the Kilkenny Intermediate Hurling Championship at the weekend defeating Graigue-Ballycallan in the final.
On Tuesday night, video of some wild celebrations - involving two strippers (one of them named 'Fifi' according to the Irish Sun) and the cup - dropped into WhatsApp groups around the county.
"They know how to party. I think it finished up at maybe 5am," said Fifi who also added that the celebrations were "mad" and that she had consumed "way too much alcohol".
My friend and I were invited to the party and we decided to go.
I don’t know too much about hurling but I am a fan of course.
The club said on Wednesday evening that the footage and photos were taken at a private event and that they would be fully cooperating with any investigation.
Kilkenny legend DJ Carey told Independent.ie that the cup should not have been involved in such celebrations.
I would say the club is quite embarrassed about it. If players are into that sort of thing so be it, but there should be no cup involved and they should not be doing it in the name of the club or the GAA.
If that tickles your fancy, that's up to you - I'm not going to be the moral standing ground for anyone.
I'm sure it's a bit of craic – everyone to their own, enjoy whatever you enjoy.
Images have today made their way onto the front pages of Irish Newspapers. Even before then, there was plenty of reaction online to the players' antics.
The next club AGM should be broadcast on Facebook live.
The bus for our senior challenge game Vs Ballyragget will leave the Club on Saturday morning and return around Tuesday.
No minors allowed.
— O'Donovan Rossa GAC (@RossaGACBelfast) October 25, 2017
I reckon all clubs in the intermediate championship now wil happily let #Ballyragget win the club All Ireland & just go celebrate with them.
— Conor Brennan (@RealConorB90) October 25, 2017
Just stuck my transfer papers in there to join #Ballyragget. They seem to have a good set up 🙈.
— Liam O h'Anfaidh (@Hinph6) October 25, 2017
Booking the week off to head to Ballyragget for celebrations if they win leinster!!
— Bear In The Square (@bearnthesquare) October 25, 2017
— Séan Halligan (@seanphalligan) October 25, 2017
— Vincent Reynolds (@vinnie_reynolds) October 25, 2017
Thank God we won championships before the internet was invented ! #Ballyragget
— Stephen Bambrick (@babsclio) October 25, 2017
— Jeffrey O'Donoghue (@Jeffreyod1989) October 25, 2017
Never ever again will any man pass through #Ballyragget en route to Kilkenny without at least a quick pit stop to check the local pubs 😄
— Craig Rogers (@Rodgie5) October 25, 2017
Turns out the strippers were volunteers so there has been no evidence of a breach of GAA amateur status in #Ballyragget
— Micheal Briody (@michealbriody) October 26, 2017
They've locked up the entire ballyragget panel!! pic.twitter.com/AScHZZcxX8
— Paddy Aherne (@Paddyaherne) October 25, 2017
You'd fancy #Ballyragget to do well in Senior next year. Looks like they've a couple of new additions to the panel, they could do untold!
— Niall Bambrick (@niallbam) October 25, 2017
After years watching Kilkenny's joyless reaction to winning All-Irelands it's refreshing to see those lads have a little fun #Ballyragget
— Phil O' Meara (@Phil_O_File) October 26, 2017
#Ballyragget Statement: An unusually mild autumn coupled with a faulty heating system led to a dangerous incident. We applaud our hurlers for taking adequate preventive steps to keep safe in a dangerous climate and advise everyone to always use a Registered Gas Installer. pic.twitter.com/PncE1JGt70
— Féach News (@_FeachNews) October 26, 2017