The once-weighty British twitter reaction to hurling, a type of quaint sociology that peaked upon the sport's debut on Sky Sports a couple of seasons ago, has receded into a stray tweet here or there, as the British audience got used to it/stopped watching it.
Given that viewing figures for GAA on Sky have been less than stellar, much of the British audience have yet to be informed of the Good News.
Presumably in a bid to remedy this, the BBC sent an intrepid reporter to try out the sport. It was broadcast on BBC Breakfast this morning, at the admittedly-slightly-less-than-high-volume time of 6.38am.
There was the usual attempt to explain the sport by citing it as a fusion of a number of different sports - soccer rugby and, oddly, basketball - along with the heavy reliance on describing players in terms of their profession, with plenty of mentions for plumbers, vets and bricklayers, presumably ignorant of the fact that most GAA players are either teachers or work in a bank.
Watch it below:
Enjoyable, although the reporter could do with a bit of work on his handpassing.