Cuala go into their and Dublin's first All-Ireland club hurling final on St Patrick's Day having captured the imagination of all those who have witnessed their historic run to Croke Park. Whether it was Con O'Callaghan up front or the irrepressible Cuala Ultras in the stands, Cuala's road to the final against Ballyea has been filled with colour and excitement.
It would be tempting to view the achievement of the club this season solely through the prism of the current team. But the reality is that - like with any successful club - the groundwork for their achievement was laid down by countless men and women giving up weekends and evenings to coach kids' teams and help out around the club. It was laid down by previous generations who served as inspiration to the current crop and flew the club's flag in the past - some of whom are sadly not around to enjoy this season.
That is what any GAA club is about. And that is why the video Cuala have made alongside AIG will resonate with anyone who knows what it is to be a part of a GAA club; part of a thriving hub of passionate people fighting for where they are from, and fighting for where they want to go. It is a powerful effort - and one that the Cuala faithful will be hoping can inspire their side in the Croke Park decider at 3pm in Croke Park.