Days before last year's All-Ireland camogie quarter-final between Dublin and Wexford, David Herity gathered his players in a room.
His side were looking to become the first Dublin team to qualify for an All-Ireland camogie semi-final in 27 years.
Feeling something extra was required following a crushing defeat to Kilkenny in their previous game, he produced his trump card: a months' old article from a local Wexford newspaper.
Herity, a five-time All-Ireland winner with Kilkenny, then primed his team for what was about to come.
"I've seen two absolutely brilliant, consistent performances and both were against Wexford. We beat them down in the league and we were all happy and delighted. We were thinking to ourselves, 'Jesus, yeah, we're starting to make it'.
"Nobody still respects this group. No one gives a shit about the group. No one in the camogie world, nobody has any time for it.
"And then Michael brought an article to my attention, basically, after we beat them."
Getting a battering at the hands of a genuinely talented team like Cork is one thing but losing miserably to a previously winless, limited quality bunch of perennial underachievers like Dublin is something to warrant a lot more concern altogether.
As Herity read the article out loud, eyebrows and tempers were raised in the room.
"Eight months we're fuckin' working and we're getting that kind of shit. Fuck that," was one exclamation.
Injured goalkeeper Sile Nic Coitir told her teammates:
If that doesn't put a fine in your belly, I don't know what will. That pisses me off. It does piss me off.
I don't have an opportunity to fuckin' show them how much that pisses me off.
That's the first time I've seen that. You can shove that down your fuckin' gob, mister. You go down there and you shove it down their gobs on Saturday. That's just such an insult.
All this was captured in the excellent 'True Blues' documentary which premieres Monday, February 26th at 9:30pm on eir Sport 1.
Produced by Marmalade Films, it tracks the journey of the Dublin camogie team through the 2017 championship, giving a behind-the-scenes look at an inter-county team on the rise.
You can watch an edited, expletive-free (there will be plenty on the actual show) version of the scene below.