Ahead of the 2023 season, Electric Ireland has announced a new partnership with the Camogie Association, which will see Electric Ireland support the game across grassroots, Higher Education and Intercounty levels.
The three-year deal will see Electric Ireland become the title sponsor of the Electric Ireland Camogie All-Ireland Minor Championships and the Electric Ireland Camogie Third Level Championships, along with the Camogie Association’s Hurl With Me programme.
The new partnership extends Electric Ireland’s long-standing support of youth development in GAA to Camogie for the first time.
After giving it's support to future stars in the country through the Sigerson Cup, Electric Ireland will now extend its commitment to female players across the country, using its invaluable sponsorship experience to bring Camogie to a new audience and to help raise the profile of the sport, which already boasts over 100,000 registered players globally.
A key part of the partnership is to extend beyond competition and encourage participation among young girls, through the Electric Ireland “Hurl With Me” initiative.
This 4-week programme for 7 – 10-year-old girls; encourages parents and their daughters to get involved in Camogie and learn the basic skills through expert coaching and mentoring
To support this announcement, Electric Ireland has teamed up with former Wexford Camogie player, Ursula Jacob, who played Minor for her county and Third Level Camogie with the Waterford Institute of Technology (now South East Technological University), before going on to excel as a senior inter-county player.
Speaking at today's announcement, Ursula Jacob spoke on today's partnership and looked back at her time in third level Camogie.
“I am thrilled to be an ambassador for Electric Ireland’s new Camogie sponsorships and excited to see how this added support will help to promote and evolve the game that I spent so much of my life playing.
I also know just how important the added sponsorship of the Hurl With Me Programme will be in developing our youngest players, and in turn, the game. I have so many fantastic memories of playing Minor for my county and of my Third Level playing days in Waterford and look forward to seeing the positive impact the sponsorship will have on the teams and players across the country.”
President of the Camogie Association Hilda Breslin spoke on what the partnership can bring to Camogie, referring to the previous success under the company.
The Camogie Association is delighted to welcome Electric Ireland on board as the new title sponsor of the All-Ireland Minor Championship, CCAO Third Level Championships, and the Hurl With Me Development Programme.
Through its sponsorships of corresponding GAA championships, we have seen Electric Ireland’s continued passion for supporting youth and the development of young players, it is exciting to now see this support extended to our young Camogie players.
Third Level and Minor Camogie are closely linked in the lasting impact the Championships have on our future Camogie stars and we look forward to watching as Electric Ireland shines a light on these players and the rich heritage of Camogie.”