Anything Tayto can do the GAA can do better. They biggest sports organisation in the country are dipping their toes into the the world of confectionery and we must now surely be only months away from the release of Charlie Redmond and the Chocolate Factory.
They're teaming up with Cadburys to release a GAA Moro bar for the this year's All Ireland championships, as reported in today's Irish Times.
The plan is to offer prizes on the inside of wrappers, with the GAA's commercial director Peter McKenna saying 'Cadbury are conscious of not having consumptive prizes. So the prize would be, let’s say, Bernard Brogan to come and train your team.
'We are looking at combining a healthy endeavour with a treat.'
The bars will go on sale exclusively at Musgrave shops (Centra, Super Valu, and Londis amongst others) from April.