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Calling All GAA Supporters - Help Us Document The Toughest Season In History With AIB

Calling All GAA Supporters - Help Us Document The Toughest Season In History With AIB
By Balls Team Updated

Following on from the success of The Toughest Summer documentary series, AIB and the GAA's official photographers, Sportsfile, are teaming up to create a unique picture book, titled The Toughest Season, and they're looking for every GAA club to get involved.

AIB are putting out the call for members of Gaelic Games communities around the country to contribute by sending in their own photos for possible inclusion in the book. There are no strict criteria other than the request that images should reflect the special place occupied by Gaelic Games in Irish society and the role they play in helping to make our communities stronger.

All photos submitted will be entered into a competition, with the chosen picture winning a €1,000 voucher for the entrant's club.

At the end of November, a special edition photo book will be published, combining the best of pictures submitted by the public with some of those taken by Sportsfile, between January and 23 October. The proceeds of the book will go to AIB Together’s partner charities, Pieta House, Food Cloud, Soar, Alone and Age NI & Age UK.


Speaking about the initiative, Michael Dargan, Head of Consumer Marketing at AIB, said:

"'The Toughest Summer’ was a celebration of the camaraderie and resilience of GAA communities across Ireland. We are acutely aware that the stories told across The Toughest Summer webisode and documentary only scratched the surface of the story of Gaelic Games and its role in helping us survive and thrive in the face of a global pandemic. There are thousands more stories to tell. We hope that The Toughest Season will allow communities nationwide to have their experience captured for posterity in a pictorial record that will showcase the unique role of Gaelic Games in Irish society whilst helping in a small way some of the organisations that do great do work to meet some of the biggest challenges we as society continue to face.”


How to Enter

If you have an image from the 2020 GAA season that you think should be featured in the book then send it our way in the form below, and you could win €1,000 for your GAA club!


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