Joe Brolly is no stranger to digs at superstar Kerry forwards.
The man he regularly sits beside on the Sunday Game knows all about it. Colm Cooper was once described as a "choker" by the pundit, somewhat perplexing to those of us who had been watching Gaelic football for the previous decade.
Kieran Donaghy's "What do you think of that, Joe Brolly?" after the 2014 All-Ireland final became so iconic, it gave him the name for his autobiography, and probably speaks to the Kerry Vs Brolly feud that has been a fixture in the GAA for manys a year.
Well now, speaking today on the Independent.ie's Championship podcast 'The Throw-In', Brolly has taken aim at Kerry's latest marquee forward, James O'Donoghue.
Questioned on the impact that Maurice Fitzgerald had had on the Kerry forwards, Brolly was quick to praise Paul Geaney and Donaghy for their contributions this year.
However, with regards O'Donoghue, Brolly has not been as impressed:
I'm coming to the view that James O'Donoghue is overrated, I really am ... I've noticed during the year that he is very selfish, he won't look up and he won't play the team game.
Deemed the Footballer of the Year as Kerry won their last All-Ireland in 2014, Brolly nonetheless believes the hype surrounding O'Donoghue is ultimately false:
He made his reputation in those two semi-finals against Mayo when he was marking Keith Higgins, but he wasn't being marked and he ran riot. Don't forget in the final that year against Donegal he didn't even get a shot off, so not only did he not score, he didn't even get a shot off.
When Kerry and Mayo take to Croke Park on Sunday, Brolly believes that Kerry will launch an immediate 'aerial onslaught' into the Mayo square. Yet, while he concedes the 'boy-like' enthusiasm of Donaghy will take some stopping, O'Donoghue has thus far made a,
minimal impact ... I think that if O'Donoghue is tightly marked that hes not going to be that big of a factor, and of course Mayo do have a couple of very, very good defenders.
Of these good defenders, Brolly believes Mayo's only problem is that they 'only have one Lee Keegan.'
One of Mayo's players who could have a huge say in this year's first All-Ireland semi-final, Paul Murphy is the man that Brolly believes could best negate Keegan's influence.
Well, and he stresses that this is a compliment, Murphy, like Keegan,
is an absolute pig on the field, and knows no pain, knows no boundaries competitively.
One such player in a Kerry team that Brolly believes would 'take your life if necessary', Brolly nonetheless believes that Mayo's eventual hammering of Roscommon in the quarter-final rekindled something of their old flame.
Asking 'Why can't they beat Kerry?', Brolly reckons it is Mayo who will come out on top this Sunday.