Armagh manager Kieran McGeeney said the ugly scenes at the end of normal time in his side's All-Ireland quarter-final defeat to Galway are "something I don't condone".
Put to McGeeney by RTÉ reporter Damien O'Meara that such situations do not occur in other sports, and that someone appeared to make contact with the eye area of Galway forward Damien Comer, he responded:
'It's something Armagh don't want to be a part of'
"I've found that there are a lot of things thrown on social media, and a lot of pictures. I could hear a lot of people commenting on it, and having different things to say. How a fight starts, and how it continues...
"I think it's a very simple thing that they do in Australian rules: Third man in gets automatically suspended.
"If I step three inches outside my box, I'm told I'm doing something wrong, and yet we find it difficult to do some of the bigger things.
"It's something I don't condone. It's something we don't want to be a part of. When you're the new kids on the block, I know we're getting the blame for a lot of it. When you're the new kids on the block, people don't like you stepping up to the top table, and they like to shove you back down again."
Asked if he thought Armagh had been "singled out" this season, McGeeney told RTÉ Radio 1:
"I wouldn't say singled out. If people do their jobs properly, and watch the videos instead of trial by social media, they will be able to do their jobs a wee bit better. That's only a personal opinion.
"There's a whole lot of things that could be done better in terms of the disciplinary procedure from start to finish. Those things shouldn't happen, and we don't want to be part of it either."
McGeeney added that he thought Armagh did not do themselves justice in the penalty shootout defeat.
"There were 20 minutes, half-an-hour in the game where we were a wee bit sloppy, and our handpasses cost us dearly," said McGeeney.
"We kept fighting to the end, and there was a lot of time added on for a lot of head injuries out there. There was plenty of time left, even without getting the goals.
"We felt we were in it with two good finishes, when you're chasing some of those games, it can be a wee bit chaotic in your defence. When you're chasing, you can be in the driving seat, and we ended up being in that position."