Sky Sports GAA have received mixed reviews of their Gaelic Games coverage. Some have praised the in-depth statistical and video analysis they provide while others still prefer the anecdotal musings of Messrs Spillane, Brolly and O'Rourke over on RTE.
Sky got a bit of stick after presenter Clare Tomlinson referred to the All-Ireland final as the 'All-England final'. Well, they appeared to be in for even more after their Twitter account seemed to have been hacked, with amusing results.
These tweets purport to be building up to the All-Ireland football final replay between Mayo and Dublin, which takes place on Saturday 1st October.
It seemed as though the same mistake had been made again by whoever was in charge of the Sky Sports GAA twitter account...
...but our suspicions were well and truly aroused soon afterwards.
As the tweets went on, visions abounded of people at Sky frantically phoning relations in Ireland to ask if indeed there is a place there called 'Con-nuck' and whether Cheshire did indeed play out a draw with London last week.
But soon, 'Cheshire' changed to 'Mayo'. London remained the erstwhile opponents...
...and there were a couple of familiar-sounding names involved...
...but it turned out that this was just an elaborate marketing ruse from Sky in an effort to boost their coverage and poke fun at themselves.
Things are finely poised between the two sides ahead of their match-up next Saturday. Mayo will feel aggrieved that they didn't take advantage of an off-colour Dublin, while Dublin will be seeking to prove their real quality and put two All-Ireland titles in a row together to establish themselves as the dominant side of the decade.
Throw-in next Saturday is set to be 5pm.