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Sports Direct Announces Expansion Of Support For Grassroots GAA

Sports Direct Announces Expansion Of Support For Grassroots GAA
By Eoin Harrington

Sports Direct has today announced a three-year expansion of their grassroots GAA support programme to 2024, with a further five new clubs added to their portfolio, bringing their overall grassroots GAA support to 11 clubs nationwide.

For the past three years, as part of Cycle 1 of their grassroots programme, Sports Direct has been proud Official Supporters of six GAA clubs across Ireland including: Glen Rovers (Cork), Listry GAA (Kerry), Ballygunner GAA (Waterford), Clane GAA (Kildare), St Dominic’s GAA (Roscommon) and Bellaghy GAC (Derry).

Readers of the Club Hub on Balls.ie or viewers of the Born To Play series will be familiar with Sports Direct's support of grassroots gaelic games.


Today, they announced they will not only continue their support of their Cycle 1 clubs, but have also added support for Blessington GAA (Wicklow), Cavan Gaels GAA (Cavan), Geraldine’s GFC (Louth), Rhode GAA (Offaly) and St. James’ GAA (Galway) into their grassroots fold.

The expansion of their grassroots GAA support in Ireland is a firm statement of intent by Sports Direct to continue to build and maintain grassroot level activity to help create a positive impact on local communities. They firmly believe in the important role that sport plays in our local communities and harnessing future achievements.

Sports Direct were recently announced as the new shirt sponsor for Cork's football and hurling intercounty teams - at senior, minor and U-20 level - for the next five years.


The news of their expanded grassroots programme comes just one month before the opening of a new Sports Direct store in Galway, at Corrib Shopping Centre this June, with plans for further expansion nationwide in 2021.

Speaking about today’s announcement, Sports Direct’s Managing Director, Leonard Brassel said:


“Over the past three years, we have been Official Supporters of six grassroots GAA clubs and we have nurtured positive relationships with each of them, which remain true and respectful to the principles and culture of these clubs. Today, we are incredibly proud to announce our expansion of this support for another three years and incorporating five more clubs, to bring the total number of clubs to 11 nationwide. As we continue to expand in the Irish market, the group couldn’t be prouder of our Grassroots Official Supporter programme. We are delighted to take this next step in our grassroots support, and help to support these clubs and communities who have such a passion for GAA.  All of us at Sports Direct share this passion for Gaelic Games, and we look forward to working with all of these local clubs and celebrating the local success stories.’’

With the return of sport, Sports Direct’s stores are open now by appointment for children’s footwear and essentials. From Tuesday May 11th, Sports Direct will also be open by appointment for all of your other sporting needs. You can find your local store here: https://ie.sportsdirect.com/stores.

SEE ALSO: The Man In The Kerry Jersey At Old Trafford Anti-Glazer Protest

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