Brolly was first out of the blocks, suggesting that the GAA want 'Rose of Tralee' coverage of the sport, and now Tomas O'Se feels that the hierarchy are after 'Disney Channel coverage of the sport, where everything is all sweetness and light'.
Within the walls of RTE box in Croke Park, they presumably spend the ad-breaks tossing around metaphors signifying harmless vacuity, just to be ready with a response when any of the hierarchy make noise about putting the dampeners on them.
In his Independent column, O'Se defended their coverage around Tyrone, saying there was never a sense within the station that they should go harder in their critique of one particular county, but that 'their teams have faced allegations of unsavoury behaviour already this year.'
With his use of the plural 'teams', he is evidently referring to their play during the U21 All-Ireland final, after which the Tipperary manager refused to allow Fearghal Logan into the Tipp dressing room, and, more damningly, the alleged incident of sledging in the minor championship where Donegal manager Declan Bonner reported that his midfielder Michael Carroll was abused over the death of his father last year.
Tyrone conducted an internal investigation and found, perhaps unsurprisingly, no evidence of wrongdoing.
Either, the war between the Sunday Game and the rest of the GAA fraternity is a long-standing one, and, as O'Se wrote, he was on the other side of the fence at one stage.
Back in 2010, Kerry were unhappy about TV evidence being employed to ban both O'Se and Paul Galvin for the All-Ireland quarter final against Down, a match Kerry subsequently lost.
The one certainty is that in five years time, people will be giving out about the Sunday Game.
