Rorymcilroy.com went live yesterday, a week before the Masters. It's an interactive feast and arguably the best website of any athlete in Ireland or Britain. If I had to condense the whole message the site expresses into one sentence, I'd say it's 'Rory McIlroy is just your average celebrity everyman golfer'. But we knew that already - what we didn't know (though we sensed it) is that McIlroy is at home at the gym, pumping iron and admiring his guns. There are a few photos on the site from sweaty gym sessions (none stranger than the one above). It's as if Rory isn't content with just outgolfing Tiger Woods - he wants the world to know he could beat him in an arm wrestling match. I'd pay to watch the latter, though I'll be watching the former with glee this weekend.
EDIT: Wozniacki is responsible, apparently.