Ariel Helwani has taken aim at the UFC's new owners ahead of UFC 210 in Buffalo.
Speaking on The MMA Hour, Helwani claimed that the UFC promos for Daniel Cormier's light-heavyweight title fight with Anthony 'Rumble' Johnson were created based on a stagnant formula, and while not remotely compelling in 2017, seemed biased towards challenger Johnson.
Helwani believes the issues stem from the number of layoffs in the UFC's marketing department after WME-IMG acquired the company, explaining that the UFC are working with a 'skeleton crew' who don't have time to give each event sufficient 'TLC'.
I thought that they were very favourable towards Rumble Johnson.
I just think that they just don’t know how to build up these fights. They’re using the same stock soundbites for every commercial. It’s all the yelling and screaming. They are even using Wonderboy’s voice in this promo. You’ve got Goldberg still in there. I mean, you’ve parted ways with the guy. I don’t think you should be using him anymore. We don’t need the same formulaic commercials.