"Relish it. Take it in. Enjoy it. Because this is a rare fight," Joe Rogan tells us with typical Rogan bombast for the UFC's extended preview of Conor McGregor vs Rafael dos Anjos.
He's right though, it is an extremely rare clash. For only the second time in UFC history, a fighter will challenge for a belt in one division while simultaneously being champion in another division.
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Of course McGregor's verbal abilities featured prominently in Rogan's look at the fight.
Who has ever been as bold, as crazy, as wild and as fun to watch as Conor McGregor? He wins fights by spectacular knockout. He has brutal finishing ability. He has an iron chin. He the world champion as psychological warfare. He is a tenth-degree black belt at shit-talking.
Despite being the champion, dos Anjos received a substantially more minor preview.
Rafael dos Anjos looks like one of the scariest and most dominant champions in the UFC today. He can go for five rounds at a torrid, furious pace.
You can watch the full preview for UFC 196 below. It also features a look at Holly Holm's first defence of her bantamweight title against Miesha Tate.