One of the UFC's staple figures is podcaster and comedian Joe Rogan. The man is a constant presence for blockbuster cards and according to company president Dana White, no one deserves it more.
Speaking to Barstool Sports, White credited Rogan with helping the extraordinary growth of the company. “Part of the reason we’ve grown so fast is because Rogan’s ability to walk you through what’s going on while it’s happening. He’s brilliant, he’s so good, and he’s so passionate about the sport."
White also explained that Rogan has a genuine love for the game, so much that he worked for free at the beginning.
This is not a guy who is just there for the paycheck, this is a guy who loves this stuff. We didn’t pay Rogan the first 12 events he worked, he did them for free.
Rogan's relationship with the UFC goes all the way back to 1997. He became more prominent in 2002 after White became involved. Those events took place in Las Vegas Casinos in front of roughly 3,000 people. He was still there for the recent Conor McGregor versus Khabib Nurmagomedov, which took place in front of 20,000 and broke over 2.4million PPV buys.