Thursday night's UFC 205 press conference featured a moment bordering on WWE-style farce as Conor McGregor lifted a chair over his head and took steps towards Eddie Alvarez.
Dana White intervened. McGregor said he wanted to pound the chair over the lightweight champion's head. Whether he would actually have done so had the UFC president not stepped in is another thing.
Tyron Woodley, the UFC welterweight champion was stood nearby. He later posted video to Instagram commenting that McGregor's demeanour was that of someone who knew the scuffles were going to be broken up.
After it calmed down, one journalist asked if the whole thing had been staged. Neither McGregor or Alvarez responded.
Following the press conference, both fighters appeared on various shows, including ESPN's Sportscenter, to talk about this weekend's title bout. His microphone still turned on between interviews, McGregor made some derogatory remarks about someone - possibly journalist Michael Landsberg - who asked if the chair incident has been scripted.
He's a fuckin' donkey. He's an idiot.
He's a big mad head on him. He's a dope. He's a mad mush head or something. He looks like a burns victim or something.
In the New Zealand, Prime TV host Andrew Mulligan certainly believed that it was him who the Irish man was talking about.