Since the UFC signed a deal to completely monopolise the apparel for fighters and fans of the UFC, everything has been going great! Just great. So, so great if you listen to Dana White, but in reality, since the launch of Reebok's 'Fight Kit', they have managed to:
-Piss off a lot of fighters and fans with their prices and the size of the cut the fighters get.
-Spell UFC fighters' name wrong in a worrying amount of examples.
-Produce utterly ridiculous "territorial allegiance" Ireland t-shirt that enraged Irish fans.
-Almost lose the endorsement of SBG over said Ireland t-shirt.
-Piss even more people off with their "apology" for said t-shirt.
So you would think that policies have been put in place to prevent this type of thing happening again, right?
Well, apparently not, as one Conor McGregor fan was disappointed to see the Dubliner claimed as an American when they purchased McGregor's "champion" hoody from the UFC store:
A disappointed fan just sent me this. Reebok gonna Reebok. Does every jacket have a big USA on the side of it? pic.twitter.com/vCqqkAKHwJ
— Andrew McGahon (@andrewmcgahon_) November 25, 2015
Conor McGregor is the UFC's golden-child. He is not an American.
This is really as basic as it gets, and it's genuinely surprising. Almost more surprising than a UFC fan actually buying that Conor McGregor jacket. Almost.