Ronda Rousey is a very big deal.
One of the most popular athletes in the World, Rousey has been swatting away every challenger to her UFC throne with the greatest of ease, and she's become a media darling in the process.
While preparing for her previous fight with Bethe Corriea, Rousey coined a phase quickly went viral from the UFC 190 Embedded Vlog series, which she used as a way to shoot down critics of her image. "Don't be a D.N.B (Do Nothin' Bitch)" became a motivational quote that the internet fell in love with, and as Ronda has today announced that she has secured the trademark to it, it's a saying that's only in it's infancy.
Before the trademark was secured, Ronda Rousey had "Don't be a D.N.B" t-shirts printed, and a goal to meet of 1000 sales... She absolutely smashed that target.
— Darren Rovell (@darrenrovell) August 21, 2015
It's a sign of just how popular Ronda Rousey is, and now that the trademark has been secured, you can expect to see a few of her t-shirts popping up all over the place.
The UFC have hit a marketing goldmine with Rousey, the only issue is how quickly and easily she is forcing her opponents to quit, and the list of contenders for a shot at her title is already down to the bare bones.