If you're going to call it the biggest fight in UFC history - and Khabib Nurmagomedov vs Conor McGregor has been called just that - then it deserves a promo to match.
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To kick-off the main card of UFC 229 in Las Vegas, a three-minute video - narrated by John Malkovich - echoed around the T-Mobile Arena and on TVs around the world.
"There can be only one king," Malkovich told spectators and viewers.
This might be the king of all UFC promos.