Win or learn. That's the mantra, that's the motto.
You'll see it and hear it the second you set foot in an SBG gym, but John Kavanagh proved that it's more than just a slogan when he helped Conor McGregor overcome Nate Diaz at UFC 202.
McGregor executed a near perfect gameplan, and while sections of the Las Vegas crowd were not happy to see Conor reluctant to engage when he had Nate Diaz on the canvas thanks to his heavy hands, that was precisely part of that gameplan, and no doubt a big factor in Conor taking the win.
Had Conor "gone for the kill" as it were with Nate on his back, he risked being pulled into his guard which is a very dangerous place to be as well as allowing Diaz time to recover.
Instead, Conor stood off, and now that the UFC TV corner audio, which allows us to hear what either fighter's corner said during the fight, has emerged it is clear that he was obeying his coaches orders.
Absolutely no reaction to the big shot, as soon as Nate drops his mind switches and he barks orders at his fighter, which although difficult to hear over the "OOOOOOOOOHHHHHHHHH!!" of the crowd, would have been helpful to McGregor as a reminder to stay cool in such a dramatic moment of the fight.
Kavanagh admitted that his reputation was also on the line as McGregor went in search of redemption, but if the main event of UFC 202 was a test, then he passed it with flying colours.
This is just a snippet of the way Kavanagh assists his fighters cage-side, but this is what he does for every minute of every fight.. When he's not getting smack talk from Nate Diaz mid-clinch of course.
